Who We Are

Nino DeNicola, President

Since establishing Dialogue Resource, Nino DeNicola has worked with a broad range of consumer and business-to-business organizations, including over 25 Fortune 500 companies.  As president he has led all engagements and employed a hands-on approach to proposal development, qualitative research design, focus group moderation and analysis of data. His approach to the presentation of results often includes facilitated debriefings and strategic planning sessions.

Having spent over two decades in the field of research, Nino has experience dealing with a broad range of branding and marketing issues. This has included tackling business and marketing needs such as customer segmentation, customer experience, customer retention, concept-product/service development, positioning/image analysis, and communications/ advertising testing. His ability to understand ─ and help define ─ strategy and business issues behind an engagement has been recognized as a key strength.

In addition to the qualitative practice, Nino offers Synectics innovation sessions that engage senior management in a process to help clients create new products, position products/services, build market-focused growth strategies, and extend product/brand lines.

Nino has given seminars and guest lectures at business and educational organizations including ESOMAR, and has authored numerous articles for business and professional publications such as Marketing News, Bank Marketing and Quirk’s Marketing Research Review. He is a contributing author of a humorous look at wordplay entitled Semantricks: A Dictionary of Words You Thought You Knew published by St. Martin’s Press. Nino is a member of the American Marketing Association (AMA), and the Marketing Research Association/Interactive Marketing Research Organization (MRA/IMRO).

Nino received his Bachelor of Arts degree in Psychology from Drew University. He holds the Master of Arts degree in Clinical Psychology as well as advanced standing toward the doctorate from the New School for Social Research. In addition to teaching psychology at the college level, Nino was a research associate at the Payne Whitney Psychiatric Clinic of New York Hospital in Manhattan, and an examiner at the Neuropsychology Lab of Community Hospital in Indianapolis. Nino has dual French and US citizenships and is fluent in French. He and his wife reside between Boston and their home in France, outside of Paris.

Lewis M. Gediman, Director, Advisory Board

Mr. Gediman began his career as a public relations and communications consultant; later experience in consumer psychology and marketing led to his specialization in strategic research and consulting. He co-founded The Gediman Research Group, which over the years has worked as a close complement in Dialogue Resource’s provision of research and consulting that address all stages of the strategy cycle – from initial market exploration and opportunity identification, through product/service concept development, to tests of marketing executions.

In the long course of this exclusive collaboration, Lew has managed an extraordinarily wide variety of consumer, industrial, high tech, professional and commercial research projects for a host of domestic and international client organizations. He has served as facilitator for internal client meetings, and conducted countless focus groups and individual depth interviews with high level business executives and scientific/technical professionals, as well as consumers.  He is the co-author of a humorous look at wordplay entitled Semantricks: A Dictionary of Words You Thought You Knew published by St. Martin’s Press.

Lew received his Bachelor of Arts degree in English and Philosophy from Brown University. He has given seminars at business institutions and has authored numerous articles for business and professional journals. He is a long-standing member of the American Marketing Association (AMA).